Sunday is Super Bowl 60 between the Patriots and the Seahawks, but the real competition might be between the two halftime shows.
Turning Point USA is presenting the 'All-American Halftime Show', going up against The NFL and the artist they picked, Bad Bunny.
"They've got Kid Rock, he's a very stalwart conservative" said Warner Todd Huston, writer at Breitbart News, "But Lee Brice is a really great addition and a new up and comer, and also Brantley Gilbert and Gabby Barrett. This is some really big stuff here."
And it could send a really big message, not just to the NFL, but to America.
"This is the first time anything like this has ever been done" Huston told KTRH, "So, it's going to be a big, great experiment."
No doubt, a bold move. The big question now is, how many people will watch?
"It is a bold move" said Jonathan Brownlee, a Texas based director and producer, "They've got a pretty incredible line-up, I think it'll be quite interesting to see what type of audience they draw, but certainly the entertainment value is very high. So, I expect they'll draw a good audience."
The 'All-American Halftime Show' will be streaming on all of the Turning Point USA social media platforms, along with You Tube, X, and Rumble.
Photo: Justin Sullivan / Getty Images News / Getty Images