Millennials and Gen Z approach to television viewing is a generation apart.
Millennials, the latchkey kid generation, grew up with a steady diet of television series, both new and classic, either broadcast or cable,
Gen Z grew up digitally with self-generated content on social media.
Millennials became familiar with actors in roles in programming like The Office while Gen Z watched real people in real life on platforms like Tik Tok.
Millennials watched what was on when it was on and Gen Z watches what they want when they want where they want on what they want.
The evolution of entertainment technology has driven the viewing habits of audiences generationally and their behaviors become the keystones of their generation.
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