Streaming Hits a Plateau

Streaming became a necessity when lockdowns were initiated at the beginning of Covid and all of America discovered a world of alternatives to standard broadcast and cable programming. Netflix and Amazon and Hulu had been around for years, but Covid made membership to streaming services almost a survival necessity.

But how many do you need?

About 7 it turns out.

Now that normalcy is going full guns, the technology research firm Omdia finds that we peaked last November at 7.23 services per household, and in April settled at 7.06. That includes broadcast television and cable, but demonstrates we’ve developed a pretty healthy appetite for making our program selections on demand and aren’t looking to change habits now.

There’s just so much to choose from.

If you’re trying to keep straight what’s hot and what’s not, Decider is a good resource.

Managing Editor Alexander Zeldon says Loki is hot. “Loki, on Disney Plus, the Marvel series has been absolutely huge. It looks like it’s bigger than any previous Marvel series including “Falcon and the Winter Soldier” and “Wanda Vision,” he tells KTRH News.

Only have Netflix? “Manifest, the former NBC show has been number one on Netflix for weeks now. The first and second season of the series.” Spoiler alert. There are three seasons, and man…the cliff hangers at the end of the third season will have you on the edge of your seat. Unfortunately, there isn’t going to be a fourth season, Netflix announced this week.

Not to worry. There are endless choices, and streaming apparently isn’t going anywhere but up.

photo: Getty Images

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