Matchbox Goes Woke With Toy Electric Cars Made Of Recycled Materials


According to BBC News, Matchbox cars are getting a green makeover. The iconic maker of die-cast miniatures is launching a line of toy cars based on real-life electric vehicles and making some using recycled materials as part of a global relaunch.

First up will be a Matchbox version of the Tesla Roadster, with other Tesla models and scaled down charging stations coming soon. The Tesla Roadster will be the first die-cast model made from 99% recycled materials and will hit stores in 2022. Matchbox will also be rolling out toys based on electric and hybrid vehicles from Nissan, Toyota, and BMW.

The stated aim of the sets is to raise environmental consciousness among children. Roberto Stanichi, golbal head of vehicles at Matchbox parent company Mattel, Inc., told the BBC that the company hopes to "empower the next generation of Matchbox fans to help steer us towards a sustainable future."

Photo: Matchbox | Mattel, Inc.


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