The Salvation Army relies on their familiar Red Kettle campaign for much of their program funding. The need for Salvation Army services is growing this year in Harris, Ft. Bend and Montgomery Counties. Houston area Salvation Army Commander Sgt. Zach Bell says they especially need the funds from those familiar red kettles. "The Red Kettle Effort is our biggest fund raiser for the year. This year we have a goal of 1 point 1 million dollars. Those funds help people year round who have needs." Stores have already signed up for the kettles, but virtual shopping may put a dent into their traffic. Starting early this year, in October the Salvation Army will make it easy for online shoppers to donate with a virtual Red Kettle.
'Tis the Season for Shopping and Giving
"The thing that still counts this year is the NEED. And we are seeing that need build up due to Covid." Many people will choose to shop virtually this year and not hit the stores with the kettles in front, so Salvation Army is adding a virtual kettle for your donations. "Starting October 1, 2020, go to virtualkettle.org and donate online. Also you can ring the bell on social media and invite your friends to donate to that red kettle."
This year's Houston area goal is 1.1 million dollars.