New Walmart+ Subscription Service Aims to Rival Amazon Prime

The world's largest retailer, Walmart, is reportedly unveiling a new membership program aimed at competing with Amazon Prime.

July will reportedly mark the launch of Walmart+, a subscription service that will cost 98 dollars a year. The benefits include same-day grocery delivery, discounts at Walmart gas stations, and early access to deals. New York City based business owner and e-commerce expert Evan Dash says he's not surprised Walmart created the membership program, but that they didn't do it years ago.

"Walmart is already incredibly effective in the online space, and I think that they’re growing significantly. I think they are taking market share and I think they have a lot of upside potential,” Dash said.

Walmart is trying to grow its e-commerce presence, as it's only about an eighth the size of amazon. While Amazon has a head start with its massive internet base, Walmart has thousands more brick-and-mortar stores.

Dash says subscriptions to online retailers is becoming more common because those companies can offer a better value to their customers.

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