Research: Consumers prefer brands that support social justice

If you believe new research, American consumers prefer support brands that support social justice as opposed to those that don't.

According 'NuVoodoo,' most Americans had a positive impression of companies and media outlets that supported social justice. Gary Polland with the Texas Conserative Review wants to know who they talked to.

"I'm not sure they surveyed. But we know they can manipulate surveys to say anything they want," Polland stated.

Polland says nobody wants to be inundated with social justice messaging all the time.

"When we have the kneeling in pro football, fans didn't want to see it; fans didn't want it rubbed in their face," he explained.

But that's what you're seeing and hearing now, pretty much non-stop.

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