Who in the World is Coming Down the Chimney?


Some people have odd ideas about an ideal Santa Claus. A non-scientific online survey by GraphicSprings, of not very many people found surprising results when they asked people in the U.S. and U.K for suggestions on a new and improved Santa. A gender neutral Santa in skinny jeans? He might want to avoid Texas.

Respondents ranged from 18 to 65+ and were based in both the UK and US. We used Google surveys and gathered responses during October and November 2018.

Suggestions on how to change Santa were gathered from an open survey of 400 respondents from both the UK and US.

A selection of these suggestions were then voted on by over 4000 people across the UK and US, with the most popular visualised in our graphic.

Total responses:

1006

Answer

Answer by percent US

Answer by number US

Answer by percent UK

Answer by number UK

Total Answer by number

Total % of all answers

Total % of those who would change

He should have an iphone

9.23%

46

7.25%

37

83

8.2

23

He should wear sneakers/trainers

8.38%

42

9.12%

46

88

8.8

25

He should wear jewelry

4.74%

24

2.34%

12

36

3.5

He should have dreadlocks

4.31%

22

5.12%

26

47

4.7

His fur should glow in the dark

4.43%

22

2.96%

15

37

3.7

He should be more 'hipster'

3.61%

18

8.77%

44

62

6.2

18

None of the above

71.11%

356

68.30%

345

701

69.7

353

We asked the public how they would modernise Santa's Transport

Total responses:

1009

Answer

Answer by percent US

Answer by number US

Answer by percent UK

Answer by number UK

Total Answer by number

Total % of all answers

Total % of those who would change

He should travel in a flying car

13.79%

70

15.69%

79

149

14.7

22

He should use a hyperloop

6.03%

30

8.49%

43

73

7.3

He should have a hoverboard

9.07%

46

12.92%

65

111

11.0

17

He should have a limousine

6.89%

35

6.69%

34

69

6.8

He should use Amazon Prime

16.53%

83

13.59%

69

152

15.1

23

He should travel in an electric car

10.03%

51

11.85%

60

110

10.9

None of the above

57.82%

291

53.67%

271

562

55.7

664

We asked the public how they would modernise Santa.

Total responses:

1011

Answer

Answer by percent US

Answer by number US

Answer by percent UK

Answer by number UK

Total Answer by number

Total % of all answers

Total % of those who would change

He should drink beer

6.19%

31

7.53%

38

69

6.9

He should look younger

5.02%

25

6.34%

32

57

5.7

He should have tattoos

7.35%

37

8.52%

43

80

7.9

20

He should go on a diet

6.75%

34

9.89%

50

84

8.3

21

He should get a new hairstyle

7.14%

36

7.40%

37

73

7.3

18

He should shave his beard

4.73%

24

2.69%

14

38

3.7

None of the above

73.44%

372

71.18%

359

731

72.3

402

If you could 'rebrand' Santa for modern society, what gender would he be?

Total responses:

1015

Answer

Answer by percent US

Answer by number US

Answer by percent UK

Answer by number UK

Total Answer by number

Total %

Male

70.79%

364

73.71%

369

733

72.2

Female

10.58%

54

10.62%

53

108

10.6

Gender neutral

18.64%

96

15.67%

79

174

17.2


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