Deloitte's annual holiday retail sales forecast is optimistic


In less than two months, the holiday shopping season will start.

According to an annual survey from Deloitte, U.S. retail sales will surge between 4.5 percent and 5 percent from November to January equaling more than $1 trillion in sales.

The U.S. Census Bureau reports last year's holiday sales were $1.09 trillion.

In spite of the liberal media trying to lower consumer confidence, a robust holiday shopping season is expected with little impact from Chinese trade wars and tariffs.

Texas Retailers Association CEO and president George Kelemen said all indicators are good for a strong money-making holiday shopping season.

"As far as the holiday shopping season goes, the bottom line is the economy is really good, jobs, particularly in Texas, unemployment's very, very low, folks have disposable income and retailers are gearing up and ready for the holiday shopping season," said Kelemen.

He said tariffs are a concern for the retail industry, but with the foresight of both retailers and the president -- the holiday shopping season is safe.

"Most of that merchandise and that inventory is already here, so it hasn't been subject to the latest round of increased tariffs. The other reason is the latest round of tariffs don't go into effect until mid-December," said Kelemen.

He said consumers won't feel the effects of tariffs until possibly the beginning of next year.


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