Anti-Aging Trends are on the Rise


Forever Young: People are now getting injectables and fillers as forms of 'Self-Care'

Ah, self-care. The concept defies definition. As the name implies, it is entirely dependent on the self, meaning there could be as many as 7.53 billion variations on self-care being practiced in the world at this very second.

"Aesthetics treatments are becoming a greater part of the overall wellness and self-care conversation," Dr. Steven Dayan, a Chicago-based plastic surgeon, recently told Allergan, the makers of Botox Cosmetic and Juvéderm, as part of the company's 360° Aesthetics Report.

The report's data supports this (for instance, 64% of "aesthetically conscious consumers" surveyed said looking "on trend" directly impacts their confidence), and anecdotal evidence abounds.

Los Angeles's Aura Spa, a holistic wellness center, is built around the natural elements of air, energy, water... and injectables.

New York City "injectable bar" Plump lists Botox just above something called Skin Therapy on its treatment menu.

LA-based GoodSkin Clinic says it exists to provide its patients with the best "wellness services."

Even Well + Good, an editorial platform that urges readers to "Wellness-ify Your Entire Life" with content typically centered around healthy eats and natural beauty, recently proclaimed: "It's time to broaden our wellness boundaries beyond salt scrubs and sweat sessions to include anything that we do that makes us feel better about ourselves - including injectable appointments."

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The recent obsession with FaceApp is a reminder that millions of Americans are horrified by the idea of growing old.

Aging app FaceApp is giving people a warped idea of what getting older truly feels like

Millennials are turning to preventative Botox to avoid any hint of a wrinkle.

Marketing Ready for Botox, millennials? Allergan has launched its first campaign targeting you

Dr. Rawn Bosley tells KTRH, "Younger generations view self care as maintenance and want to avoid the effects of aging."

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