Privacy Issues Revealed as Amazon Prime Day Approaches

With Prime Day's official date announced as July 15, consumers are gearing up for the two-day shopping holiday. But they've also indicated some of their Amazon Prime Day worries: notably, privacy concerns surrounding Alexa-enabled devices and security concerns with package theft. The finding comes after a Bloomberg report recently revealed that Amazon employs thousands of people around the world to listen to Alexa voice recordings, unbeknownst to most consumers. 

PCMag surveyed 1,000 Prime Day tech-buyers and discovered prevalent security worries for the shopping holiday— in fact, 43% of Prime Day shoppers from Texas said privacy issues with Alexa-enabled devices will discourage them from buying Amazon tech devices. 

Main takeaways: 

39% percent of expectant Prime Day shoppers said recent privacy concerns with Amazon devices will discourage them from purchasing Alexa-enabled products. 

Another big concern with Prime Day: package theft. 36% answered they're worried about porch pirates for their incoming Amazon packages, with 23% re-routing their Amazon deliveries to safer locations. 

14% of Texans answered they had a smart home security camera installed for such occasions, with 19% answering they'd be purchasing Amazon home security products during the sale. 

41% of shoppers said they will not be buying Amazon-branded devices, with 1 in 4 saying they'd be spending between $51-$100 on tech this Prime Day  

Texans are hoping for the biggest discounts on computers and components (49%), TVs (42%) and tablets and e-readers (41%) for Prime Day. 

Full Prime Day findings: Privacy Concerns Could Impact Alexa Device Sales This Prime Day

 Any for tips on how to help combat Prime Day security concerns for consumers: 

How to Review and Delete Your Alexa History

How to Protect Your Front Door Deliveries

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