Ancestry.com Pulls Commercial Amid Backlash Over Slavery-Era Love Story


Ancestry.com has pulled a commercial titled "Inseparable" after the spot drew widespread criticism. It depicts a love story between a female slave and a white man planning to escape to the north where they can be together. Many people took issue with the romantic tone of the commercial and felt that it sugar-coated the ugly reality of the era. Some pointed out that many people have traumatic experiences with Ancestry.com, finding out that their ancestors owned slaves.

See the commercial in question and lots of reactions in the Twitter Moment below.


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