Beyonce Makes Business Strides Forward


Houston native Beyoncé is stepping out with Adidas.

The music superstar and the company both are announcing that's she's signing on as a "creative partner."

Adidas plans to relaunch Beyoncé's Ivy Park brand, which she started in 2016, as she helps create new shoes and clothing for the company.

Beyoncé grew up in the MacGregor area near Houston's Third Ward.

She refers to the deal as the "partnership of a lifetime."


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