What's more irritating than another Tom Brady Super Bowl? Being lectured about politics by the advertisers.
A survey finds two-thirds of consumers think the Super Bowl should be politics-free.
"Most people are watching sports to get away from the social crusaderism and to get away from crass politics."
Media critic and Professor Jeff McCall says taking a political stand in a Super Bowl ad is risky.
"You are bound to upset or antagonize certain people who, number one, don't agree with that point of view or number two, just don't want a political message where they think a product message should be."
Gillette's online toxic-masculinity spot has made headlines by angering a lot of potential Super Bowl viewers.
Professor McCall says advertisers should be careful.
"I think, for the most part, consumers would rather just have a corporation push the product and tell them why it's a good product and do it in an entertaining or informative way and not try to moralize because, let's face it, most of these corporations aren't in the moral business, anyway."
77% of Baby-Boomers are upset by political messages in the Super Bowl ads and 55% of Millennials think it's the wrong forum for politics, too.