Back-to-School Shoppers Will Buy More, Spend More

Your kids don’t want to hear it, but a new school year is right around the corner – and a new survey conducted by RetailMeNot finds that people will be spending more on back-to-school needs than last year.

Here’s the higher cost of learning compared to last year:

--Clothes ($189 vs. $153).

--Electronics ($186 vs. $121).

--Shoes ($95 vs. $71).

--Backpacks ($45 vs. $33).

--Art supplies ($24 vs. $17).

--Pencils ($15 vs. $13).

--Folders ($15 vs. $12).

The survey also found that more parents are buying common school items this year compared to 2017:

--Clothes (92% vs. 86%).

--Shoes (89% vs. 84%).

--Technology (37% vs. 32%).

Shopping expert Sara Skirboll tells Newsradio 740 KTRH that even though online shopping is popular, parents still plan to do plenty of in-store shopping for back to school. The survey found that 96% will shop in a brick-and-mortar store at least once – and 58% plan to do the majority of their shopping in-store. That’s even though 50% find in-store shopping stressful.


--87% of parents say back-to-school shopping stresses them out.

--43% of parents worry about getting the most out of their budget.

--40%, get stressed thinking about how much money they are going to have to spend.

-- 37% are concerned about finding the best deals on items.

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