For the Best Stories – Listen

posted by iHeartMedia’s Nikki Courtney - 

When you were a child quite possibly someone read a bedtime story aloud to you each night, bringing to life bold characters, spooky settings and things that go bump in the night.  You still love hearing a good story.

Probably more than you realize. A British study funded by the people at Audible.com wired up 102 people ages 18 to 67 to measure their physiological reactions to watching a story and hearing a story.  They took scenes from shows like Game of Thrones and had subjects watch the video, and then had them listen to a reading of the same passage.

Even though each of the subjects had an expectation that they would respond most to the visual stimulation, their bodies revealed otherwise.  Hearts raced a little faster and body temperature got a tad more heated when only listening to the story.

None of this comes as a surprise to Michele Cobb, Executive Director of the Audiobook Publishers Association.  “I think it gives our mind a chance to do some of its own work and that can be very compelling,” she tells NewsRadio 740 KTRH.  Sales are up 32% this year.  “People have a lot of choices of in genres, authors that they like, narrators that they love, and that helps rise the tide.”

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