Snapchat lives by the Star and dies by the Star


Messaging app Snapchat took a big hit last week when Kardashian family pop tart Kylie Jenner Tweeted she doesn't even want to open the app anymore. Because of that Tweet, analysts say Snapchat lost more than a billion dollars.

Snapchat started as a way for kids to hide messages they send to friends from parents -- and that's still a lot of what it is, but it's evolved to more than just that. YouTuber Mark Kaye has this optimistic assessment.

"Snapchat is a social network, Snapchat is a way to communicate with your friends, it's a messaging app, it's a news service, it's a way to share and spread information, it's a way to create content and for a lot of people it's a way to build and grow a business."

ABC's Rebecca Jarvis says the 20-year-old who's primarily famous for being famous is incredibly influential.

"Snapchat has 187 million daily active users, many of the between 18 and 24 years old and when the queen of Snap herself Kylie Jenner speaks, or posts or Tweets, you can bet they're listening."

Jenner Tweeted last week the new Snapchat design is so irritating she's doesn't even want to open the app anymore and asked her followers if they agree. Apparently, many of them do.


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