Radio has maintained audience while newspapers struggle

posted by iHeartMedia’s Cliff Saunders -

Where you get your information has changed over the years. You don’t read newspapers as much, but you are still listening to the radio the way you always have.

In 1973, 93% of people listened to the radio, and today, 93% of you still listen to stations like KTRH. In the meantime, the website Statista says the Houston Chronicle's circulation has dropped from 1.77 million in 2008 to 1.13 million today. Michael Harrison at Talkers Magazine explains why.

“Radio is truly iconic, and it is something that permeates every aspect of our culture,” Harrison explained.

Perry Michael Simon with All Access says newspapers have struggled to remain relevant in the 24-hour news cycle.

“If you are the Houston Chronicle there is less of a chance that you are going to be able to convince people that what they do is worth their fifteen bucks a month,” Simon said.

And Harrison says radio does something newspapers can't.

“You’re listening to a person in real time. It creates a comforting, connected feeling; a connection that newspapers cannot possibly provide,” Harrison stated.

And Harrison says the only way for newspapers to do that is if they build radio stations themselves.

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