The iPhone X debuts Friday and one of its most touted features is facial recognition. But some privacy experts worry this technology will benefit Big Brother more than consumers.
Privacy lawyer Adam Schwartz of the Electronic Frontier Foundation says the iPhone is not a threat.
"I think if we're talking about biometrics in general being collected by companies, consumers should be very concerned. If we're talking in particular about the iPhone facial recognition, consumers should be less concerned."
Schwartz says that's because the iPhone will store the facial recognition data on the phone itself, not in the cloud.
"As far as we can tell, the company, the government, adversaries, other people won't be able to get the biometric information that people are storing in there."
But Schwartz says facial recognition in general does give reason for concern. He says we should let representatives know we want laws protecting our privacy and limiting the scope of this technology in government hands.
Advocates worry the government will say it needs to track us on the streets to fight terrorism, but the technology will more likely be used for things like targeting advertising to us in real time.