The American breakfast menu has changed, from cereal to fruit and nut bars. Big cereal maker General Mills reports a seventh straight quarterly drop in sales. It's the same story at Kellogg, makers of Frosted Flakes and Rice Krispies.
Registered Dietician Molly Gee at Baylor College of Medicine says it's all about time and convenience.
“I think people don't even want to take the time to measure out -- I hope they're measuring out -- cereal,” Gee says, “then pour milk on it and take the time to eat it.”
She says whatever you choose, it's important to eat something as you start each day.
“I would rather them have something for breakfast,” she emphasizes, “than skip it.”