Apple's i-Phone 8 is expected to carry a one-thousand dollar price tag when it comes out in September, and their crack marketing department is going to convince you that you really need this new phone. “Yeah, their marketing geniuses; but first to be a marketing genius you have to have a good product to sell,” says Baylor University marketing professor Dr. Jim Roberts. They haven’t failed yet. Their product until very recently was head and shoulders above the competition, but they’re seeing and feeling some very intense competition from Galaxy and the Galaxy 7 until they had that operational problem.
Some are wondering if Apple’s pricing strategy is putting them at a point of diminishing returns. Dr. Roberts says Apple could price themselves out of the market. “And so we do some reluctance at $600-$700, and now that we pay for them rather than getting them when we sign a contract, so that’s really changed and indicates we may have reached that point.” Roberts adds with a laugh that people have been saying that for years, though, and the marketing geniuses at Apple keep proving their moxy at keeping us at consumers.
Though details are being held very close to the vest, word is the Apple 8 will feature a wrap-around OLED screen and will have 3-D sensing, which could entice us again, in spite of the price.