Just like everything else in 2020, Holiday sales numbers may surprise you!

The outlook for national retail sales are surprisingly good this holiday season according to George Kelemen of Texas Retailers Association. Even though Covid job losses have taken a toll, Kelemen says working Americans are spending the money they saved while staying home. "The predictions for retail sales are at the minimum to be on par with last year's sales - which were record setting! If not --- slightly above. Kelemen says people who are working are saving money because they're not traveling, eating out or going to concerts...and are just a bit happier than they were just a couple of weeks ago. "The Holiday Season is uplifting! We've got some good news with not one but two vaccines rolling out. People are starting to brighten their outlook a little bit."

It might have even been higher if it hadn't been for the layoffs. "Texas will definitely mirror the national levels of sales. Houston area has had higher lay-offs and furloughs, and because of the down-turn in the oil sector, it may be a little lower around Houston. But - I haven't seen any signs of a drop off!" Kelemen points out the many mom and pop stores are doing well because they have embraced the online experience and have gained shoppers.


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