Maybe you should have expected it. Burger King has gone all environmental on us. But they are doing it in an entertaining way, or at least trying to.
Two years after going viral for yodeling Hank Williams’ “Lovesick Blues” in an Illinois Walmart, Mason Ramsey is applying his uncanny vocal abilities to a stinky problem threatening to overheat the Earth: cow-based greenhouse-gas emissions.
Burger King has faced criticism from advocacy organizations for its abysmal record on environmental issues. Burger King enlisted Ramsey for its latest campaign, which promotes the fast-food chain’s new Whopper menu item made from lemongrass-fed cows, which, Burger King claims, results in a 33 percent reduction in methane emissions. (The company has faced pressure from investors in recent years to cut back on its greenhouse emissions.)
Check out the commercial below and read more HERE.