Mr. Whipple never saw this coming.
You’ve seen the multi-ply and the mega-rolls on your store shelves. Now the makers of Charmin toilet paper have introduced a Forever Roll that's so big you'd never be able to squeeze it.
The company says a single roll contains enough two-ply sheets to last a month. The jumbo-sized rolls hold 850 sheets for a single-user roll and 1,700 sheets for a multi-user roll.
The Forever Roll was test marketed last year, and was even sold as a Christmas idea for "the person who has everything."
It's available through a subscription service. The roll is so big it requires its own dispenser, but Charmin has wiped those concerns away with a special 'starter kit' that includes its own stand.