My friend Becky Gonzales sent an email last weekend about the Ice Bucket Challenge.  Her longtime friend  Bill Sweeny in Willis, that’s north of Conroe, has lived with A-L-S for almost 18 years.  That got my attention as Bill took the bucket in his wheelchair and with the help of placards issued the challenge to Al Gonzales, our former Attorney General, who in turn issued it to Karl Rove…..and so the challenge has gone.

We’ve witnessed the powerful messaging and results of social media going viral, particularly in the tens of millions raised for A-L-S research.

Sadly, we’ve seen, simultaneously, the other darker side  of Islamic State beasts posting beheadings, tweeting hate and propaganda to recruit.

The real Challenge?  To nourish one and defeat the other in social media and for real.