(Newser) – You may have heard the term "mancession," coined because the recent recession took a bigger toll on men than women. But "manfluencers"? That, as Quartz explains, is a trademarked term from Midan Marketing, whose survey revealed that 47% of US men now do most of the grocery shopping and cooking in their homes. A sizable chunk are also clipping coupons and generally overturning long-held notions of gender roles in the supermarket and in the kitchen—which helps explain why companies are tripping over themselves to package foods designed to catch the eyes of guys.

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