Browsing through Tabtale’s library of apps make me want to be a kid again. You get to plan a puppy birthday party, fly around the universe on a unicorn, and work as an ice cream sundae chef.

Tabtale’s girly pink apps for kids attract 220M downloads and $12M

The maker of these popular children’s games has secured $12 million to compete with large corporations like Disney, Rovio, and Electronic Arts and keep children entertained.

Tel Aviv-based Tabtale launched three years ago with its first app, A Christmas Tale. Since then, it has created over 240 interactive books, games, and education apps and claims to have 220 million downloads and more than 20 million monthly active users.

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