For many of us it seems, the thrill is gone when it comes to smartphones. Even the latest iPhones are being met with a shrug as consumers are keeping their phones longer than they used to.
High Tech Texan Michael Garfield says there's an obvious reason not to upgrade to the latest iPhone.
"If you wanna get the biggest one with the most storage you're going to be spending well over $1,200!"
But Garf says another reason is a lack of innovation.
"Ask yourself this 'when's the last time you bought a new, home desktop computer?' People are keeping those things for 4, 5, or 6 years now and I think that's the way the cell phone industry is going to go."
Garf says it's going to take a killer feature, like maybe a foldable screen, to get some smartphone fans back on the hook. Samsung is working on that.
"They are reportedly developing a phone that folds in half; now, to me, you get a phone that the form factor is relatively small where you can fold it up and put it in your pocket and then open it up to a 6.5-inch screen; that, to me, is innovation."
Many think smartphones are just about maxed out and with the carriers offering fewer subsidies consumers are now keeping phones, on average, three years rather than two.