Shara Fryer

Shara Fryer

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BEER-LY DEPARTED

I'm neutral on how I feel about this....except it does make me chuckle. It's a funeral home in Indiana which got a liquor license recently. All the quick cliches come to mind, of drowning sorrow or toasting the "beerly" departed....to the more crass idea of the mourners "embalming" themselves with a cocktail…or two or three....

There’s an obvious business reason for this..... but it's driven by changing culture/society. Preference for having a celebration of the person’s life instead of death.   In some cases, it’s just moving the 6 packs from the back of the truck to inside with a bartender and more choice.

Again, I’m neutral on this….but am wondering if the music changes too.


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