And why not, if some entity wants to pay them for their endorsement, then they should be allowed to cash in.
"On Monday, Joe Martin, the executive director of the Texas High School Coaches Association, said that he expects the Texas Legislature to tackle the issue during a session in January…
Martin has said that he and other high school coaches in Texas are preparing for the inevitable...
For now, in Texas, athletes playing under University Interscholastic League, or UIL, guidelines are prohibited from making money using their name, image, and likeness.”
Currently, nine states allow high school athletes to profit off of their name, image & likeness.