Some conservative brands in recent years have jumped at the opportunity of creating their own products in response to backlash at other major corporations and their appeal to being "woke."
The Daily Wire, a right-wing media outlet, has been one of the more successful companies to hit it big with their products.
Whether it be merchandise, razors or coffee, companies who appeal more to conservatives have dove head first at the chance of rallying customers on the political right to their goods and services.
Take for example the founder of Conservative Dad's Ultra Right Beer Seth Weathers. He launched the beer brand in April of 2023 following the backlash handed to Bud Light. Weathers told Fox News he wanted to create an alternative, a brand that half of the country could feel represented in.
"We were an answer to things that a lot of conservatives had issue with that were going on in the world," he said.
Weathers said too many large corporations will use people's money and end up putting it towards things that they don't feel always represent them or are completely opposed to.
"We're taking some of our funds and putting them into causes that our base cares about which are conservatize causes," said Weathers.
Being in an election year, Weathers said conservatives seem more ready to vote and it's showing with the support that has come flooding in for companies starting movements like his.
"This actually can be a turning point," he said. "We have value and our opinions do matter in this."