KTRH Local Houston and Texas News

KTRH Local Houston and Texas News

KTRH-AM covering local news from Houston and across Texas.

 

Trans-Fatigue: Public Rejects Corporate Woke Pandering

As major corporations trip all over themselves to out-woke each other, their customers are going the opposite direction. Breitbart reports on new polls showing 57-percent of Americans strongly agree that there are only two genders, a 14-point increase from a similar poll four years ago. Conversely, just ten percent "strongly disagree" with the assertion that there are only two genders, also a notable drop in that number from four years earlier.

Companies like Anheuser Busch and Target don't need a poll to tell them this, they're experiencing it first-hand. Bud Light's parent company has been backtracking for weeks since an ill-fated decision to partner with a transgender influencer for a promotional campaign. Target saw sales and its stock price plunge in the aftermath of placing large Pride Month displays in stores, complete with "tuck-friendly" transgender swimsuits. After Target pulled some of that merchandise, the company faced backlash from pro-trans groups, thus managing to alienate even more customers.

This all comes down to corporations repeatedly misreading the public and their customer bases. "I think (corporations) are just beginning to realize that people don't want to have these political hot-button issues in their face while they're shopping or they're trying to have a good time," says Francisco Gonzalez, commentator and self-described conservative diversity expert.

"We don't want corporations that tell us how we should vote or how we should see the world," he continues. "We want corporations that are going to sell the products we need, and then we can go home and use those products without thinking about the company's political position."

What made the Bud Light and Target cases so controversial was they went beyond simple virtue signaling about tolerance or gay rights to openly promoting transgenderism, while marketing it to an underage audience. "They just don't get it," says Gonzalez. "They are putting these things front and center believing that this is what America wants, and in fact it's not...and they'll have to answer to their shareholders."

Indeed, with Bud Light losing nearly a third of its sales and Target's market value dropping by some $10 billion, Gonzalez believes ultimately money will talk. "At some point shareholders will stand up and say hey, we invest in your company to sell a product, make a profit, and keep it moving," he says. "And I think that as long as these boycotts continue, corporations will learn the lesson."


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