The most recent attempts of Bud Light and Target at going woke was met with harsh backlash from the public. Which means the time is finally coming, where the liberal, woke Left is realizing their wokeness movement is nothing but a pipe dream.
Andy Hogue from the Travis County GOP says the attempted influence on children adds fuel top the public's ire.
"It seems to me, the Left has just hit a brick wall," he says.
The reaction to the woke attempts is also different than the feet stomping, protest picketing of the Left. The moderate and right alike are both just simply avoiding corporations they see as Left leaning.
"It is not so much a boycott, but a conscious walking away," he says. "People are disgusted with what they see...they are just tired of it."
The Left for a long time crutched themselves up on the argument they were the progressive ones, and Republicans were the ones stuck in the ways of the past. But that is no more.
"They had a fait accompli for a long time...but now, when you are dealing with and targeting our kids? I think that is a whole different ballgame for people," he says.
They also cannot use the old faithful "the Republicans are tyrants," argument either.
"Companies can do what they want, and the market has responded. That is not government force at all," says Hogue. "That is just people who do not particularly like your product anymore, and do not want to subject their children to it."
The biggest influence the Left has had for years is the media, and corporate America's willingness to bend over backwards to push their narrative. But now, even that is going by the wayside.
"If I were a marketer for a large company, I would be listening to the response," he says. "But, in corporations, you have several layers...sometimes, the left hand does not know what the right is doing. So, it may take three or four quarters to even get the message across to the right people."
In the end, their constant push for wokeness might actually be not only the Left's undoing, but large brands too.
"Only time will tell how much these conscious walking away from products really have an impact on corporate America," he says.
Photo: iStockphoto