The "Brosurance" ad seen below states, "Keg stands are crazy, not having health insurance is crazier," and depicts three fictional bros by the frat-friendly names of Sam, Rob and Zach. It was produced via collaboration by the Colorado Consumer Health Initiative (CCHI) and ProgressNow Colorado Education, and as Mother Jones reports, features real-life friends of CCHI staff.

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Poll: Is the ad aimed at young men cringeworthy or funny?