Kids poster

It can be difficult to reach out to mistreated children, since their persecutors are likely to prevent them from hearing or reading anything that might let them escape or alert the authorities. This street advertisement uses a clever optical trick to make emergency information visible only from a kid's perspective.

The sign is a concept for a Spanish organization called Aid to Children and Adolescents at Risk, otherwise known by its initials in Spanish, ANAR. The idea is to have an ad that looks, to adults, like an ordinary awareness campaign about child abuse — but to show emergency contact information only to kids.