Europe and Asia retailers have been using credit cards imbedded with a computer chip for several years.  That much-more secure technology is taking longer to arrive at your Houston check-out lane. 

CreditCards.com senior industry analyst Matt Schulz says only 25 percent of retailers are using the terminals.

“A lot of it is just about money,” Schulz says, “because coming out of the great recession the last things banks and merchants wanted to do was spend money reissuing cards or buying point-of-sale terminals for these cards.”

Effective today, it could get costly.

“If a merchant doesn't have this technology to accept these cards, they can be liable for credit card fraud,” he says.  “That's a big risk.”