Many people use their smart phones to find out where they are at, but Big Brother may be doing the exact same thing.
And Big Brother might very well be Google.
Google isn’t just a search engine, anymore. The company is testing a program with their app that tracks your buying habits by keeping track of what stores you walk into. Chris Bronk at Rice University says you should have expected something like this.
“Google is all about evaluating how you use the internet and seek out information. I am not at all surprised,” Bronk told KTRH. “At the end of the day they are an advertising company. They sell advertising based on searches.”
And, as it turns out, we are actually letting Google do this. How? By opting in to 'Location Services' on your smart phone's menu. Bronk says even turning off location services is no surefire way to guarantee your privacy.
“If you don’t want to be tracked don’t carry a phone,” Bronk stated.
Sounds simple, right? It really isn't. Recent studies show that we spend over 15 hours a week researching products on our phones, and more than half of us buy those products within an hour of looking them up.
This Google program is only in the testing stage now, and Bronk says it might stay there for a while.
“It depends on how effective the program is. Google has been known to make things go away when things don’t work out. Or, it can become a permanent part of what Google does,” Bronk explained.