As we enter the heart of the election season, you are going to see even more political ads than you did before the primaries. The Supreme Court, as it turns out, may have played a role in making that happen.
The Court struck down a limit on how much money people can contribute to campaigns back in April. There is still a limit you can give to each individual candidate, but you can give an unlimited amount of money overall. U-H political scientist Brandon Rottinghaus says it helped incumbent candidates.
“You’re likely to see more money to flow into the coffers of incumbent candidates. Those candidates will spend that on television advertising,” Rottinghaus explained.
And he says the decision could have some unintended consequences.
“The irony is that Congress isn’t well thought of, but is likely to get elected at a rate of 90-95%,” Rottinghaus stated.
The decision in April is partly why Democratic candidate for Governor Wendy Davis has gotten a lot of money from out of state to fund attack ads while Greg Abbott has concentrated on his own experiences, both personal and professional.
While the attack ads may help Davis, who faces a double digit deficit in the polls, Rottinghaus says it won't do enough.
“They want to go negative to drive those numbers down. But they have to demonstrate why people should vote for Wendy Davis, not just against Greg Abbott,” Rottinghaus explained.
Rottinghaus saying Davis will likely change her strategy as we get closer to Election Day.
“The nature of the ads will change. We’ll see more of Senator Davis in her own ads. They have to do that to get her front and center,” Rottinghaus said.