Television news isn’t what it used to be. The days of counting on your favorite evening anchor to tell you what’s going on in the world are long gone. And your confidence in what you’re watching today is at an all-time low.
A new poll says that only only 18% of you have confidence in TV news. Al Primo created the 'Eyewitness News' format and says TV hasn't quite learned how to deal with new media.
“We’re in a transitional period. We have the internet. Anyone who logs on can get the information they need. Even before you get to your email, you could see the latest in news, sports and weather that was traditionally the prevue of television,” Primo told KTRH News.
Primo says you know what you want and you don't want to wait for the information you need.
“I’ve always had great respect for the intelligence of the audience, knowing where to go to find out what their interested in,” Primo said. “They know what you’re doing and they know where they can go for what they are interested in.”
And those interests don't include a barrage of crime stories. They are things like the World Cup believe it or not.
“The World Cup is a news story because many people are very much interested in it,” Primo explained. “It’s like the Olympics. A smart news organization will focus on that.”
Primo says TV newscasts have to focus on those kinds of stories for audiences to respond. The 18% number we told you about is down from 46% confidence in 1993.