The CEO of Dollar Shave is known for his funny, edgy commercials. Now he's trying to market moistened toilet paper to men -- using NFL linemen.

The marketing blitz for "One Wipe Charlies" begins in two weeks. Houston ad guru Bill Fogarty isn't sure it's a good idea.

"To my way of thinking you can drive off as many prospects as you can gain in this particular situation."

Houston sports attorney and TSU professor Walter Champion says it's too much information.

"I know that advertising people get paid a lot to come up with ideas that are outside the box, but this is a stupid box."

The ads will feature four, hefty NFL centers and Dollar Shave says its research shows men prefer wet wipes to regular toilet paper.