New “Amazon Device” pop-up stores give potential customers a chance to view and possibly try out some of the thousands of products available for sale. Marketing expert Trae Bodge says the stores which are being opened in shopping malls can also drive sales of Amazon Prime memberships.
“They really cornered the online market and they do it so well,” Bodge says, “I think it is a little bit scary for retail in general that they are going back into brick-and-mortar, even in this temporary way.”
There are two Amazon Device stores in San Antonio and Arlington now, with more to come. Amazon has 16 of the stores nationwide, hopes to have 30 by next January and 100 by the end of 2017.
Customers can browse a few of the items Amazon.com has for sale, that they might not know about.
“With their newer devices, like the Alexa-enabled devices like the Echo and the Tap,” she says, “they offer a lot of things to consumers that I don't think consumers will really know.”